I was given specs of the space and, based on Alex’s wants and needs, tasked to digitally develop the visual concept for an AI-driven art installation as part of Alex Israel’s collaboration with BMW titled REMEMBR.
My role involved creating detailed specifications, concepts, and digital mockups, which were then presented and proposed to BMW and Gagosian.
Once approved, I collaborated with both teams to ensure the space was curated to align with the proposed artistic vision and direction.
The final installation was completed in 2023 and was presented in London, Miami, and Hong Kong.
You can learn more about the project here:
https://gagosian.com/exhibitions/2024/alex-israel-remembr/
https://www.press.bmwgroup.com/global/article/detail/T0440273EN/bmw-and-alex-israel-will-present-remembr-at-art-basel-hong-kong-2024-the-ai-based-immersive-video-installation-will-be-shown-for-the-first-time-in-asia?language=en
Luis Vuitton and Alex have a long history of fragrance and bag collaborations. For Pacific Chill, specifically, here was the project breakdown:
For the bottle containing the fragrance - I was tasked with designing the gradient that included color selection and digital mockups for the proposal. (Louis Vuitton and Alex already had typefaces and names settled.)
For the painting itself - I was given a few photographs that Alex had taken and digitally composited them so that the outcome would better align with his artistic sense of balance, while maintaining its realism, to serve as the reference for the final painting.
For the packaging - after the physical painting was completed and digitized, I worked with the Louis Vuitton team and Alex to develop the final packaging, which again required selecting, masking, and moving objects digitally to fit aesthetic expectations for the proposed cardboard outer packaging, iconic fragrance travel case, and the collectible trunk box set. Once approved, I created the final die-cut file for Louis Vuitton’s production.
For marketing and publication- I was responsible for editing photography and RAW files, coordinating with print and digital publishers on what final images to use for their articles, and creating social media posts used for marketing.
You can learn more about the project here:
https://us.louisvuitton.com/eng-us/stories/pacific-chill
https://www.flaunt.com/post/louis-vuitton-reveals-pacific-chill-the-critical-mass-issue
https://www.culturedmag.com/article/2023/05/22/alex-israel-and-louis-vuitton-fragrance-wellness/
I had the opportunity to design a magazine cover for Gebrauchsgraphik, and these are the digital concepts I developed for the project. They represent the creative direction and design exploration that led to the final composition.
Designed a custom product display rack for Floyd’s Barbershop, utilizing Adobe Illustrator to create precise line drawings of the shelves, which were then enhanced with color and texture in Photoshop.
I also photographed generic bottles, editing their colors, transparency, and logos, before adjusting their positions and adding shadows for the final rendered presentation.
Salads Galore is a Los Angeles-based, family-owned, organic salad business that asked me to help them create a bold brand for their packaging.
Here are some of the labels that showcase the final product, along with some behind-the-scenes concepts that were early parts of the development process.
You can see more final designs here:
https://saladsgalore.com/pasta-salads/
https://saladsgalore.com/traditional-salads/
As the project lead, I was tasked with designing and overseeing the creation of a custom denim display for 300 Macy’s stores.
This involved digitally compositing mockups for the proposal, creating detailed blueprints with specifications for overseas manufacturing, sourcing materials while adhering to environmental and budget constraints, coordinating and editing the photography and graphic design for the signage, and managing the overseas team to ensure quality and timeline expectations were met.
Additionally, I directed the production team on optimal packing and shipping strategies to ensure efficiency and cost savings.
As part of California Costumes’ collaboration with Hasbro, I led the development of marketing campaigns via social media posts, catalog highlights, and tradeshow banners, as well as costume graphics for tech packs that required me to create engaging graphics for several high-profile licensed properties, including My Little Pony, Peppa Pig, Monopoly, and Power Rangers.
I collaborated with the Hasbro team, our costume design team, overseas production teams, and our CEO, Peter Woo, to ensure that everything produced aligned with both companies’ vision and guidelines.
As a key contributor to California Costume’s collaboration with Sanrio, I led the development of marketing materials, catalog page design, and social media content for our Hello Kitty collection.
In close partnership with the Sanrio team, I ensured that all creative assets were fully aligned with brand guidelines and met the company's rigorous approval standards.
See more here:
https://www.instagram.com/reel/DNq7KSuZP72/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
https://www.amazon.com/stores/page/728FD840-F280-4DEE-B1B4-B07FEE736007?ingress=2&lp_context_asin=B075W3VHVY&visitId=6018a0b7-29d0-4c15-a884-f3b08b1ab089&store_ref=bl_ast_dp_brandLogo_sto&ref_=ast_bln
As a key contributor to California Costume’s collaboration with Mattel, I led the development of marketing materials, catalog page design, and social media content for our Barbie collection.
In close partnership with the Mattel team, I ensured that all creative assets were fully aligned with brand guidelines and met the company's rigorous approval standards.
See more here:
https://www.amazon.com/stores/page/FBB7AFF2-9F02-410F-9169-94D9E1D3C1B5?ingress=2&lp_context_asin=B075W3VHVY&visitId=6018a0b7-29d0-4c15-a884-f3b08b1ab089&store_ref=bl_ast_dp_brandLogo_sto&ref_=ast_bln
